PEG McGUIRE

A well-placed story in today's powerful media has infinitely more impact than paid advertising. 

 

A good media relations strategy mines for stories that gain attention and communicates your mission, passion, and ideas. Knowing what to say and when to say it shapes your image,  builds your brand and tells your story to the world. 

 

Every business, regardless of size, should have a media relations and crisis communications strategy in place.
When a reporter calls out of the blue, you can respond and enjoy the free press. When a crisis happens, you're not caught off guard. 

 

My media relations services include strategy, story mining, key messages, talking points, media training, and media placement.
I can also run comprehensive media lists using today's robust media planning tools. See recent media placements in my portfolio.